Branding, campaign strategy, and event design for AdvaMed, a trade association that represents the medical technology industry. Every year AdvaMed hosts a medical technology showcase on Capitol Hill. This annual event was used as a launch pad for the “When it Matters” campaign, which is focused on making the connection between medical technology and the affects it has on patients’ lives.

PR Week 2019 Short list
Best Campaign on a Small Budget

Teach For America is a nonprofit that is working towards the day when every child will receive an excellent and equitable education. The main thing they are known for is a two year program where they train new teachers and strategically place them in schools where they will have the most impact.

In 2023 TFA had 2,000+ new teachers (corps members) they needed to put through their inaugural training course known as "Pre-Service". Pre-Service is a critical moment when new corps members are introduced to the Teach For America organization as official members.

The desired outcome of the campaign brand is for corps members to think, “I have made the right choice to join TFA, I feel valued, prepared to teach, and connected to a larger movement.”

Graphic Design and Motion: Nate Smith-Grasse
Illustration: Erick M. Ramos

Teach For America is a nonprofit that is working towards the day when every child will receive an excellent and equitable education. The main thing they are known for is a two year program where they train new teachers and strategically place them in schools where they will have the most impact.

This welcome video is shared with all new teachers when they officially start their two year program.

Teach For America is a nonprofit that is working towards the day when every child will receive an excellent and equitable education. The main thing they are known for is a two year program where they train new teachers and strategically place them in schools where they will have the most impact.

This social media campaign for TFA aimed to increase reach to new audiences, engage followers, and support organizational objectives by drawing a connection between the student and teacher experience.

The campaign successfully expanded its reach to new audiences by 12%, and the average engagement rate stood at an impressive 3%. This surpassed the average engagement rate for brands on social media, which typically falls below 2%.

Social Concept and Graphic Design: Nate Smith-Grasse
Social Management: Kiana Tipton

Teach For America is a nonprofit that is working towards the day when every child will receive an excellent and equitable education. The main thing they are known for is a two year program where they train new teachers and strategically place them in schools where they will have the most impact.

For the 2023 Teacher Appreciation Week, Teach For America wanted to lean into its new internal brand statement, “Illuminate the light in every learner.”

I led a series of brainstorms in which the team collaborated on ways to embody that statement in a single marketing deliverable. The pitch that I created, and we ultimately chose, was a video piece that would illustrate how one teacher and her students have illuminated the light in each other.

Concept, Art Direction, Graphic Design: Nate Smith-Grasse
Script: Catherine Sun

A logo pitch for Beyond, the advocacy arm of The Internet and Television Association.

Branding for MAD (Making a Difference). MAD is a community development organization whose mission is to provide apprenticeships and employment to under represented communities in the DC area. MAD specializes in landscaping, but long term they plan to expand to real estate, construction, and other areas. A flexible identity system was designed to accommodate their broad vision.

Case Study

Poster for a kombucha workshop hosted by the Lutheran Volunteer Corps. LVC is a non profit that connects young people with one to two year volunteer positions at social-justice organizations.

Brochure designed for AdvaMed, a trade association that represents the medical technology industry.

Campaign branding and website for the Community Oncology Alliance. The COA is a non-profit that advocates for community oncology practices and their patients.

Art Direction: Nate Smith-Grasse
Graphic Design and Illustration: Holly D'Zmura

Commercial for AdvaMed’s “When it Matters” campaign. AdvaMed is a trade association that represents the medical technology industry.

Graphic Design, Motion, Illustration: Nate Smith-Grasse
Script: Adfero and Nate Smith-Grasse
Music: Defacto Sound

Various projects created for Adfero’s marketing efforts. Adfero is a communications agency that turns challenges into opportunities.

Art Direction, Graphic Design, Motion, Illustration: Nate Smith-Grasse
Graphic Design: Kristie Beyer
Photography: Aryeh Schwartz
Scripts: Adfero and Nate Smith-Grasse

Identity for "Pop After Dark" the 2016 year end party for the Advisory Board employees. The Advisory Board is a health care consulting agency specializing in identifying industry best practices.

Case Study

Infographic and original illustrations explaining how hospitals can save money by placing pharmacists in ambulatory care. The Advisory Board is a health care consulting agency specializing in identifying industry best practices.

Social media recruiting campaign for UCB, a global pharmaceutical company. This campaign led to an expanded scope of work with the client.

Art Direction: Nate Smith-Grasse
Graphic Design and Illustration: Kristie Beyer

Pets illustrated for Chewy branded products. Chewy is the largest online pet retailer in the United States.

Look and feel for a new Chewy private brand dog food. Chewy is the largest online pet retailer in the United States.

An ongoing personal project.

A collection of personal experiments.