From 2016 to 2018 The Advanced Medical Technology Association (AdvaMed) had collaborated up with Adfero to run ads advocating for the repeal of the medical device tax. These had been run on an intermittent basis, and as a result the campaign brand was loose and unorganized.

In 2019 AdvaMed decided to make the repeal of the medical device tax one of their main goals. I teamed up with one of the designers on the Adfero team to organize and re-brand the existing campaign. This was done in order to focus the message, and signal to policy makers that the time for postponing a decision was over.

Below is the campaign brand presentation I gave in August of 2019.
The tax was permanently repealed in December of 2019.