What should a corporation call their Christmas / Hanukkah / Kwanzaa / holiday / party? This was the question The Advisory Board Company was asking itself in 2016. They eventually decided to bypass the whole complex issue and chose a theme that was completely unrelated to any tradition. I was brought on to help them imagine what a "Pop After Dark" themed party would be like.

Below are a few options I pitched, and the final version can be found here.